How WhatsApp Can Positively Impact Your Business

by Ian Denny

WhatsApp has arguably crossed the divide between personal and business.

It’s accepted as a valid way to communicate – and it has so many advantages over email. Although I believe Email is here to stay for a long-time to come.

Before we even look at what you can do, many don’t know that you can use it on your laptop, PC or Mac.

Here’s how.

First on your phone open WhatsApp and find the “WhatsApp Web” option:



Then go to, and point your phone at the bar code:



You’re on!

Now you can do everything you do on WhatsApp precisely the same on a much bigger screen.

This has many advantages:

  • It’s easier to type
  • You can attach documents and files you have stored on your PC. laptop, or Mac
  • And the other way around – you can receive them and store them (which is alot neater, and goes with everything else you have)
  • You don’t drain your phone battery so much
  • You know whether your message was sent, received and read (okay, may be some disadvantages there too the other way around!)
  • You can have a WhatsApp me link so people can very easily get in touch
  • And that works both ways too – you can click a link to WhatsApp people from either your phone or desktop

How To Use WhatsApp Web For Online Networking

If you are in one of our chat groups – it saves so much time. You can have it running in the background, and check in as often as you like.

It’s a lot less fiddly than the phone.

And it is significantly faster to use a keyboard.

How To Use It In A Wider Business Sense

On those last two points in our list of advantages – want to know your own WhatsApp Me link?

Here’s how to figure out yours:

Now you can use that link if you want people – for example – to send you a direct message from say your website or from inside the signature in an email.

You can add it as an extra webpage on your LinkedIn profile. For example:

You may have seen that option on the Linked Online site – everyone has that field available in their full profile.

And for our upgraded members we’ve “plumbed it” into a button so people can quickly message you with an enquiry from the main directory or search results.

Client And General Communication

Personally, I have switched almost completely away from email for all my client work.

It is so much easier for example to share an image or video. And convenient.

I share Word documents, Excel spreadsheets, PowerPoint presentations, images.

If I want them to read any of those because I suspect they will read it on their phone, I sometimes also save them as PDFs which are much easier to view on a phone.

And that’s one of the biggest advantages. So much is done on our phones now. And email is, well, a little fiddly for handling documents and files.

But if you are using both the Desktop and Mobile version of WhatsApp, life becomes so much easier.

It may take a little getting used to, but the time savings and convenience are really worthwhile.

How To ‘Pimp’ Your WhatsApps

Want a little bold? To be able to cross out a word? To italicise a word for emphasis?

Here’s how:


To italicize your message, place an underscore on both sides of the text, like so:



To bold your message, place an asterisk on both sides of the text, like so:



To strikethrough your message, place a tilde on both sides of the text, like so:



To monospace your message, place three backticks on both sides of the text, like so:


(note that the backtick is often left of the number 1 on most keyboards)


  • On Android, you can tap and hold the text you’re typing > More  > and choose among bold, italic, strikethrough and monospace.
  • On iPhone, you can tap and hold the text you’re typing > BIU > and choose among bold, italic and strikethrough.

Note: There is no option to disable this feature.

Hope this has helped!